Lads Fishing Store

GEAR THAT KNOWS THE SAME RIVERS YOU DO

Born on Australian waterways, refined over 10 years. Built by anglers who got tired of lures that couldn't cut it in real conditions.

Get the Boofhead

10 Years on the Water

Australian Designed and Tested

Heavy-Duty Hardware

Free Shipping Over $150

Built for the Hunt. Ready for the River.

Put More Fish on the Deck

The Boofhead is built to cast further, dive faster and stay true through heavy timber - giving you more confidence on every cast and more opportunities to connect with the Murray Cod you've been chasing

Releasing a Murray Cod with the lure still hooked

Lure the Boofhead

10 Years of Fishing,
One Lure Proven

Australian-Designed

Built for Australian rivers, creeks and lakes. Designed on the banks of the Murray.

Field-Tested

The Boofhead earned its place through real catches, not a catalogue.

Built to Last

Durable hardware and reliable performance in tough rivers.

Proven on Australian Rivers

One of the best cod lures on the market. Particularly for trolling. All colors work great.

Jay F.

Have been using Boofheads for a couple of years now, absolutely love them and recommend them to everyone!

Nelly

Racked up a lot of good fish on these lures really good for casting and trolling

Kendo

Born on Australian Rivers by Anglers Who Fish the Same Water You Do

We fish the same rivers, creeks and lakes you do. That's why every piece of gear we build is designed for real Australian conditions, not a catalogue photo shoot. Performance, toughness and authenticity. Nothing else.

Get to Know Lads