Gear That Performs Because We Fish With It Too

Every lure we build gets tested on the same rivers, bends and snag lines you fish. If it doesn't perform out there, it doesn't leave the shed.

Gear That Performs Because We Fish With It Too Gear That Performs Because We Fish With It Too

The Problem That Started Everything

LADS is the initials of Lachlan, Doody and Scott Alderton. It's also Aussie slang for the mates who head out before sunrise, fish hard all day and come back with stories worth telling.

The brand started with a simple frustration. The lures available weren't performing in real Australian river conditions. So instead of settling, we started building.

The Problem That Started Everything
The Problem That Started Everything

Built on Three Things That Don't Change

Fishing. It's a Way of Life...

Fishing. It's a Way of Life...

A way of seeing the world that stays in your blood.

Gear works hard for you

Gear works hard for you

Every lure and hook must earn its place on the water. No shortcuts.

Time on water with mates

Time on water with mates

The fish are the reason you go. The people you go with are the reason you keep going.

Whether It's Your First Cod or Your Hundredth Whether It's Your First Cod or Your Hundredth

Whether It's Your First Cod or Your Hundredth

We don't build gear for the catalogue. We build it for the cold early mornings, the tight casts beside the timber and the hits that test every piece of hardware on your line.

If you fish Australian rivers seriously, you're the reason we're here.

From the Cold Air Crew

Tag us in your catch and join the feed. @lads_fishing

From the Cold Air Crew
From the Cold Air Crew
From the Cold Air Crew
From the Cold Air Crew